STRENGTH





Strength is that property of style which gives animation, energy and

vivacity to language and sustains the interest of the reader. It is as

necessary to language as good food is to the body. Without it the words

are weak and feeble and create little or no impression on the mind. In

order to have strength the language must be concise, that is, much

expressed in little compass, you must hit the nail fairly on the head and

drive it in straight. Go critically over what you write and strike out

every word, phrase and clause the omission of which impairs neither the

clearness nor force of the sentence and so avoid redundancy, tautology

and circumlocution. Give the most important words the most prominent

places, which, as has been pointed out elsewhere, are the beginning and

end of the sentence.





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